About me
My name is Varvara
I’m a 34-year-old strategic marketing expert with over 12 years of international experience working with both small businesses and large-scale corporations across a variety of industries. You can explore some of my case studies on my website. If you’d like to view my résumé, I’d be happy to connect with you on LinkedIn and send you any extra work confirmations.
Education & certifications
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B.A. in PR and Advertising (2014)
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M.A. in Strategic Marketing Management (2022)
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Google Analytics Advanced Certified
What I do specifically
During my corporate career, I mainly worked as a marketing all-rounder, which helped me obtain the necessary expertise in marketing strategy, specifically in managing strategic alignment across multiple marketing channels to ensure consistent messaging and results, maintaining full control over the marketing funnel to identify and avoid leaks and bottlenecks, and applying strong attention to content marketing when it comes to brand positioning, social media, and other digital channels.
Currently, I am based in Switzerland and work with both Swiss SMEs and startups, as well as English-speaking B2C clients worldwide. My services provide full-scale marketing support for a wide variety of projects, from audits and consultations to marketing strategy development and implementation support. From January 2026, I also offer digital products aimed at helping niche small businesses and experts with their content development before they feel ready to hire a marketer.
My approach:
1. In-depth analysis
I conduct a thorough analysis of your company, competitors, internal and external environments, marketing activities, and sales funnel performance. By examining market trends and shifts across societal, economic, and technological landscapes, I identify key opportunities and challenges that may affect your marketing efforts. This knowledge serves as a baseline for any upcoming marketing actions.
2. Creative exploration
Drawing on my diverse marketing experience and the data gathered and analysed, I explore multiple strategic and creative marketing scenarios aligned with your company’s goals. This process ensures flexibility and adaptability in your marketing efforts moving forward.
3. Strategy development
Based on the results from the previous step, I develop a detailed marketing plan with clear actions and measurable outcomes. The results are presented in a comprehensive, easy-to-follow PDF with strategic solutions, graphs and illustrations created specifically for your brand, which you can use as your marketing roadmap for future hires and actions. We also discuss every suggestion and question during a follow-up consultation. Importantly, my recommendations are never vague or generic; every page is on-brand and offers concrete marketing measures to implement, so you will never feel overwhelmed.
4. Client support
I offer a free 15–30 minute discovery video call prior to proposal development and maintain open communication throughout the collaboration. This includes review sessions, progress discussions, the use of project management tools, and additional consultations whenever needed.