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About me

Varvara Cheristanidou - strategic marketing expert

​My name is Varvara

I am a strategic marketing expert with over 12 years of international experience working with small and large-scale corporations across various industries.

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I will develop a variety of strategic marketing projects to guide you through the challenges of technological transformation, increasing competition, shifting consumer behavior, and economic uncertainty.

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My education:

  • B.A. in PR and Advertising (2014)

  • M.A. in Strategic Marketing Management (2022)

  • Google analytics Advanced certified

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​I work with SMEs and Startups throughout DACH & Europe, ensuring culturally relevant omnichannel marketing strategies for each. My work is driven by the belief that true impact comes from seeing a big picture and understanding the deep motivations of your customers from the very beginning. 

 

Additionally, I enjoy assisting independent specialists in creating strong personal brands using a business-oriented approach.

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My organized working style and attention to detail allows me to find and utilize all available data - ranging from industry reports to your internal business metrics, to develop a comprehensive yet easy-to-follow strategic blueprint adapted to your company’s needs.

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My work approach:

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  • In-depth analysis

    I conduct a thorough examination of your company, its competitors, and the external environment. By analyzing current market trends and the ever-changing societal, economic, and technological landscapes, I identify opportunities and challenges that could influence your business.

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  • Creative exploration
    Based on my experience with various marketing roles, I brainstorm diverse marketing strategies and scenarios adapted to your company needs and industry. Exploring multiple pathways ensures flexibility and adaptability in your marketing efforts.

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  • Strategy development
    Using the insights gathered, I develop detailed actionable plans with measurable outcomes. This strategic phase delivers consistent performance, reduces risks, and provides a clear roadmap to help you achieve your marketing goals. All results are sent in the form of a PDF-presentation together with some extra files, if applicable.  

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  • Client support
    I offer a free 15–30 minute discovery video call prior to proposal development and maintain open communication with my clients throughout the collaboration, including review sessions and additional consultations when needed.

EirenAI

Working with Varvara during Eiren AI’s launch was a great decision. (...) Her understanding of both the startup pace and the mobile app landscape made her recommendations especially practical, competitor insights sharp, and positioning ideas easy to implement. (...) I’d highly recommend Varvara to any founder who needs clarity, structure, and real results.
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