Strategic marketing services
A tailored, long-term marketing plan that aligns with your business goals

Go-to-market strategy
(for startups)
A detailed go-to-market plan designed for early-stage startups that need clarity and direction. Based on desktop market research, competitor analysis, audience insights, and industry insights, this strategy helps you define your customers, appropriate brand positioning & messaging, and marketing priorities.
Deliverables
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Market and competitor analysis
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Marketing gap definition
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Marketing funnel development with detailed recommendations for marketing channels suggested and KPIs to track
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Target customer profile and audience segmentation
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Product improvements based on the market research
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Value proposition and positioning statement
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Brand direction and messaging framework
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Content strategy, content pillars and a content plan for the chosen media
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Marketing roadmap with launch priorities and timelines (6-12 months)
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Mock-ups and visuals
Optional:
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Deep market research (with an external agency)
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Social media strategy (add-on, in English or German)
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Marketing support (add-on, in English or German)
Timing & process
Duration: 2–4 weeks
After the initial conversation, the exact scope of work will be adjusted to your startup’s stage and goals.
Typical steps include:
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Initial discovery call & price offer
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Signing a contract
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Kick-off and discovery session
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Research and analysis
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Strategy and roadmap development
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Review and feedback session
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Final delivery with implementation guidance
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Video-call or in-person session (if applicable) to discuss details and next steps
+ Thorough communication throughout the process
Pricing
Price depends on the scope of deliverables. The price proposal will be discussed after the discovery call.
Benefits
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Actionable go-to-market roadmap with priorities, timelines and launch strategy
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Defined audience and unique market positioning
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Aligned marketing and brand messaging from day one
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Confidence and clarity in your next business steps

marketing strategy Development
A clear marketing plan built on a deep understanding of your business environment, including your market and competitors, audience insights, and growth goals. The strategy connects your branding, content, and marketing channels into one framework.
Deliverables
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Definition of business and marketing goals
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Internal and external company analysis
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Market and competitor overview
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Improvements based on a market gap
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Audience research and segmentation
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Brand and value proposition alignment
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Marketing funnel audit & recommendations
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Channel and content strategy development
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Marketing roadmap with priorities and timelines
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KPIs to track
-
Mock-ups and visuals
Optional:
-
Deep market research (with an external agency)
-
Social media strategy (add-on, in English or German)
-
Marketing support (add-on, in English or German)
Timing & process
Duration: 2–4 weeks
After the initial conversation, the exact scope of work will be adjusted to your needs.
Typical steps include:
-
Initial discovery call & price offer
-
Signing a contract
-
Kick-off and goal-setting session
-
Research and analysis
-
Strategy and roadmap development
-
Review and feedback session
-
Final delivery with implementation guidance
-
Video-call or in-person session (if applicable) to discuss details and answer questions
+ Thorough communication throughout strategy development
Pricing
Price depends on the scope of deliverables. The price proposal will be discussed after the discovery call.
Benefits
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A clear marketing direction for the next 12-24 months
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A unified plan connecting brand, content, and all your marketing channels
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Better audience understanding and effective positioning
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Clear roadmap with priorities, measurable goals and KPIs

Localization marketing strategy
Marketing measures are more effective when adapted to people's cultural background and local lifestyle. This approach focuses on adapting your messaging, visuals, and marketing activities to local cultural, linguistic, and geographic contexts across different countries and regions. Suitable for companies planning international expansion in DACH or Europe.
Deliverables
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Local market and competitor analysis
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Audience overview for the target country
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Brand and messaging localization guidelines
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Marketing measures adaptation plan (each channel, content, ads)
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Localized marketing roadmap with clear priorities and timelines
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Recommendations on product and visuals adaption
Optional:
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Deep market research (with an external agency)
-
Marketing support (add-on, in English or German)
Timing & process
Duration: 2–4 weeks
After the initial conversation, the scope of work will be tailored to your target markets and project needs.
Typical steps include:
-
Initial discovery call & price offer
-
Signing a contract
-
Kick-off and briefing session
-
Research and analysis
-
Strategy and adaptation framework development
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Review and feedback session
-
Final delivery with implementation guidance
-
Video-call or in-person session (if applicable) to discuss details and next steps
+ Thorough communication throughout the process
Pricing
Price depends on the number of markets & scope of deliverables. The price proposal will be discussed after the discovery call.
Benefits
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Locally relevant brand presence
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Reduced risk of cultural miscommunication
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Clear, localized roadmap for all marketing activities
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Stronger market entry and brand perception across countries

Market research and strategic recommendations
This service begins with a deep market research phase conducted by a market research agency. Once the research is completed, I analyze the data, interpret key findings, and translate them into strategic marketing recommendations adapted to your business goals.
Deliverables
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Customer survey design
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Comprehensive market research data
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Data analysis based on your business goals
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Strategic marketing recommendations based on research findings
Optional:
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Marketing support based on recommendations provided (add-on, in EN or DE)
Timing & process
Duration depends on the market research agency’s turnaround time and extra 2–4 weeks for analysis and strategy development from my side.
After the initial consultation, the research topics will be defined according to your business needs.
Typical steps include:
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Initial discovery call & price offer
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Signing a contract
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Kick-off and briefing session
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Administrative work (survey design, cross-functional team interviews, approvals)
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External market research by agency
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Data interpretation and insight analysis
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Strategy and recommendation development
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Final delivery
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Video-call or in-person session (if applicable)
+ Continuous communication throughout the process
Pricing
Price depends on the scope of research, agency fees, and final deliverables.
The price proposal will be discussed after the discovery call.
Benefits
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Reliable, data-backed market understanding
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Actionable strategic recommendations adapted to your business goals
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A solid problem-solving foundation for your business