Every business eventually reaches a point where it needs to hire a marketing freelancer. This can start at the go-to-market stage or come later with online promotions and social media management. However, finding, managing, and controlling freelancers effectively can be quite a challenge, especially for a business owner with little to no experience working with them. This guide will examine strategies to make your search-and-control process less stressful and your results mo

The holiday season can feel like a blessing (or a curse) for small B2C businesses. On the one hand, it’s the best time of year to sell, and you don't want to miss it, as customers are actively searching for deals and ideas, are less price sensitive, and are more emotionally driven. On the other hand, many small businesses can’t keep up with that pace or simply don't have a budget. In this article, I will break down affordable and engaging Christmas marketing tactics you can e

By analyzing the customer journey, businesses can adapt their strategies to meet customer needs at every stage. This approach not only improves customer satisfaction but also boosts conversion rates and loyalty over time.

Every country has its' unique characteristics that heavily affect customer behavior. Understanding these characteristics is essential for creating effective marketing campaigns in each country. For example, Swiss buyers are sophisticated and loyal, bur their purchasing decisions are influenced by several key factors that set them apart from other European markets. In this article, we’ll dive into 7 unique characteristics of Swiss customer behavior and how you can adapt your m

As a strategic marketing expert working with Swiss SMEs on a regular basis, I can instantly tell when a brand does or doesn’t have a real social media strategy. This becomes a serious problem when your social media presence supposed to be a channel you rely on to attract new customers, increase brand awareness or improve customer lifetime value.

Local SEO helps your business appear in Google searches, maps, and directories when potential customers nearby are looking for your products or services. For SMEs in Zürich, Zug, Basel, Geneva and other cities, this means you are surrounded by potential customers every single day. You often don't even need to run any ads or a successful social media profile. You just need to make it easy for them to find you.

In today's fast-paced online world, with countless brands competing for attention, creating a well-thought-out plan is essential to reach the right audience and achieve measurable results. This article explores practical steps and insights to help you design and implement successful digital advertising campaigns that drive engagement and conversions. Understanding the foundations of effective digital advertising Before diving into specific tactics, it is crucial to understand

For example, a mid-sized retail company struggling with declining sales might engage a marketing consultant to analyze customer data, competitor strategies, and market trends. The consultant could recommend funnel optimization, best digital campaigns, product repositioning, or new customer engagement tactics that revitalize the brand and boost sales.

In today's hyper-competitive business landscape, having a great product or service is no longer enough. The most successful entrepreneurs understand that their personal brand is their most valuable asset as it can differentiate them from competitors, build unshakeable trust with clients, and unlock unprecedented growth opportunities. As a marketing strategy consultant specializing in helping entrepreneurs across the DACH region and Europe, I've witnessed firsthand how persona

In today’s hypercompetitive world, nearly every niche feels saturated. You're not imagining it: the barriers to entry are lower than ever. Thanks to social media, AI, and marketplaces, thousands of brands shout for attention all at once. However, saturation doesn’t mean opportunity is dead. It only means that differentiation matters more than ever. Understanding Market Saturation Saturated markets are not inherently negative. In fact, they indicate several positive aspects: T

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Is it really safe to use AI for your marketing? Let’s explore the pros and cons!

Here are the five key elements that define a powerful personal brand and contribute to long-term success:

Creating a content strategy doesn’t have to be overwhelming. You don’t need to post every day or make your communication overly complex