Festive marketing

The holiday season can feel like a blessing (or a curse) for small B2C businesses. On the one hand, it’s the best time of year to sell, and you don't want to miss it, as customers are actively searching for deals and ideas, are less price sensitive, and are more emotionally driven. On the other hand, many small businesses can’t keep up with that pace or simply don't have a budget. In this article, I will break down affordable and engaging Christmas marketing tactics you can e